ECommerce Comprehensive Terms Guide – 100 Terms You Have to Know!

Are you new to the world of ecommerce? Feeling overwhelmed by the jargon and terminology that seems to be everywhere? Don’t worry, we’ve got you covered! In this ECommerce Comprehensive Terms Guide from Pickup Amazon, we have compiled 100 updated terms that are essential for anyone starting their journey in the ecommerce business.

Whether you’re a budding entrepreneur, a curious enthusiast, or a new joiner to an ecommerce company, these terms will help you navigate the digital landscape with confidence. From basic concepts like ecommerce and online stores to advanced strategies such as conversion optimization and influencer marketing, we provide clear and concise definitions to ensure that you have a solid understanding of the key terms used in the industry. So, let’s dive in and demystify the world of ecommerce together!

  • Ecommerce: The buying and selling of goods and services online.
  • Online Store: A website where products or services are sold to customers over the internet.
  • Marketplace: An online platform where multiple sellers can list and sell their products.
  • B2C (Business-to-Consumer): Ecommerce transactions between businesses and individual customers.
  • B2B (Business-to-Business): Ecommerce transactions between businesses.
  • C2C (Consumer-to-Consumer): Ecommerce transactions where consumers sell products to other consumers.
  • Dropshipping: A fulfillment method where a retailer sells products without keeping them in stock, and the supplier ships them directly to the customer.
  • Fulfillment: The process of receiving, packaging, and shipping orders to customers.
  • Inventory: The stock of products or goods available for sale.
  • Payment Gateway: An online service that enables secure transactions by processing credit card and other forms of online payments.
ECommerce Comprehensive Terms Guide
  • SSL Certificate: A digital certificate that encrypts data transmitted between a website and its visitors, ensuring secure communication.
  • Shopping Cart: Software that allows customers to select and store items for purchase before checking out.
  • Checkout: The process of finalizing a purchase and providing payment and shipping details.
  • Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase.
  • SEO (Search Engine Optimization): Techniques to improve a website’s visibility and ranking on search engine results pages.
  • SEM (Search Engine Marketing): Paid advertising campaigns to increase visibility and drive traffic to a website.
  • Keywords: Words or phrases used to optimize website content and improve search engine rankings.
  • Responsive Design: A website design that adapts to different screen sizes and devices for an optimal user experience.
  • Mobile Commerce (mCommerce): Ecommerce transactions conducted on mobile devices, such as smartphones and tablets.
  • User Experience (UX): The overall experience a customer has while interacting with a website or application.
  • User Interface (UI): The visual elements and design of a website or application that users interact with.
  • Analytics: The collection and analysis of data to gain insights into website performance, customer behavior, and other metrics.
  • Conversion Funnel: The path that leads a website visitor to become a customer, from initial awareness to making a purchase.
  • A/B Testing: Comparing two versions of a webpage or element to determine which performs better.
  • Customer Relationship Management (CRM): Tools and strategies to manage and analyze customer interactions and data.
  • Upselling: Encouraging customers to purchase a higher-priced or upgraded product.
  • Cross-selling: Recommending additional products or services related to a customer’s purchase.
  • Social Commerce: Selling products directly through social media platforms.
  • Influencer Marketing: Collaborating with influential individuals on social media to promote products or services.
  • Customer Reviews: Feedback and ratings provided by customers regarding their experience with a product or service.
  • Return Policy: A set of rules and guidelines that outline the process for returning purchased items.
  • Customer Support: Assistance provided to customers before, during, and after a purchase.
  • Live Chat: Real-time messaging tool that enables customers to communicate with a business representative on a website.
  • Customer Loyalty Program: Rewards or incentives offered to repeat customers to encourage future purchases.
  • Abandoned Cart: When a customer adds items to the shopping cart but leaves the website without completing the purchase.
  • Remarketing: Targeted ads shown to individuals who have previously visited a website but did not make a purchase.
  • Personalization: Tailoring content, recommendations, or offers based on a customer’s preferences and behavior.
  • Artificial Intelligence (AI): Technology that enables machines to perform tasks that typically require human intelligence, such as chatbots or personalized recommendations.
  • Chatbot: An AI-powered computer program designed to interact with users via chat or voice commands.
  • Influencer: A person with a significant online following who can influence consumer behavior and purchasing decisions.
  • Email Marketing: Sending targeted promotional messages and newsletters to customers via email.
  • CRM Integration: Connecting customer relationship management software with other business systems to streamline processes and improve data management.
  • Virtual Reality (VR): Technology that creates a simulated environment for users to interact with using special equipment.
  • Augmented Reality (AR): Technology that overlays digital information or virtual objects onto the real world, typically viewed through a smartphone or special glasses.
  • API (Application Programming Interface): A set of rules and protocols that allows different software applications to communicate and share data.
  • Inventory Management: Processes and systems for tracking and controlling the flow of goods in and out of a business.
  • Omnichannel: Providing a seamless and integrated shopping experience across multiple channels, such as online, in-store, and mobile.
  • Order Tracking: Allowing customers to monitor the progress of their orders and shipment status.
  • Product Feed: A file containing information about products, prices, and attributes that can be used to advertise and sell products across multiple channels.
  • Retargeting: Displaying ads to users who have previously visited a website or shown interest in a product.
  • Social Proof: Using customer reviews, testimonials, or social media endorsements to build trust and credibility.
  • KPI (Key Performance Indicator): Measurable metrics used to evaluate the success of a business or specific goals.
  • Logistics: The management of the flow of goods, including storage, transportation, and delivery.
  • Warehouse Management System (WMS): Software that optimizes warehouse operations, including inventory management and order fulfillment.
  • Fraud Prevention: Measures and tools to protect against fraudulent activities and unauthorized transactions.
  • Chargeback: A disputed transaction where funds are returned to the customer’s account, typically due to fraud or dissatisfaction.
  • Multichannel Marketing: Promoting products or services through multiple marketing channels, such as email, social media, and search engines.
  • API Integration: Connecting different software applications to share data and functionalities.
  • Digital Marketing: Marketing efforts conducted through digital channels, such as websites, search engines, and social media.
  • Content Marketing: Creating and distributing valuable and relevant content to attract and engage a target audience.
  • Marketplace Fee: The commission or fee charged by online marketplaces for facilitating transactions.
ECommerce Comprehensive Terms Guide
  • Subscription Commerce: A business model where customers subscribe to receive products or services regularly.
  • Exit-Intent Popup: A popup displayed to visitors when they are about to leave a website, aiming to retain their attention and offer incentives.
  • Responsive Customer Service: Providing timely and helpful support to customers across multiple communication channels.
  • Ecommerce Platform: Software or technology that enables businesses to build and manage online stores.
  • Digital Wallet: An electronic device or online service that allows individuals to make electronic transactions securely.
  • Conversion Optimization: The process of improving the percentage of website visitors who complete a desired action, such as making a purchase.
  • Product Recommendation: Suggesting relevant products to customers based on their browsing and purchase history.
  • Influencer Collaboration: Partnering with influencers to create content or promote products through social media.
  • Geolocation: Using the geographical location of a user to provide personalized content or localized services.
  • Mobile Optimization: Adapting a website or application to ensure optimal functionality and user experience on mobile devices.
  • Exit Survey: A questionnaire presented to visitors who are about to leave a website, aimed at gathering feedback and understanding reasons for abandonment.
  • Affiliate Marketing: A performance-based marketing model where affiliates earn a commission for driving sales or leads to a business.
  • Customer Segmentation: Dividing customers into distinct groups based on characteristics or behaviors to tailor marketing efforts.
  • Competitive Analysis: Evaluating competitors’ strategies, products, and performance to gain insights and identify opportunities.
  • Customer Lifetime Value (CLV): The predicted net profit a business expects to generate from a customer throughout their entire relationship.
  • Omnichannel Inventory Management: Syncing and managing inventory across various sales channels to prevent overselling or stockouts.
  • Social Listening: Monitoring and analyzing social media conversations and trends related to a brand or industry.
  • Gamification: Incorporating game elements, such as challenges or rewards, into an ecommerce experience to increase engagement and loyalty.
  • User-generated Content (UGC): Content created by customers or users of a product or service, such as reviews, photos, or videos.
  • Exit Strategy: A planned approach for exiting or discontinuing an ecommerce business, including selling the business or liquidating assets.
  • Chat Support: Real-time customer support is provided through chat interfaces, allowing for quick responses and issue resolution.
  • Dynamic Pricing: Adjusting product prices in real-time based on factors such as demand, competition, or customer behavior.
  • API Documentation: Detailed guidelines and instructions on how to use and integrate an API into other systems or applications.
  • Supply Chain Management: The coordination and optimization of processes involved in the production, procurement, and delivery of goods.
  • Customer Persona: A fictional representation of a target customer based on market research and customer data, used to guide marketing strategies.
  • Key Account Management: Dedicated and personalized support provided to high-value customers or accounts.
  • Order Fulfillment Center: A facility or warehouse where orders are processed, packed, and shipped to customers.
  • Dynamic Remarketing: Displaying targeted ads to individuals who have shown interest in specific products or visited certain pages on a website.
  • Personal Data Protection: Measures and policies in place to safeguard customer information and comply with data protection regulations.
  • Affiliate Network: A platform that connects merchants with affiliate marketers, facilitating partnerships and tracking referrals.
ECommerce Comprehensive Terms Guide
  • Digital Advertising: Promoting products or services through online channels, such as display ads, search ads, or social media ads.
  • Content Management System (CMS): Software used to create, manage, and publish digital content, such as website pages or blog posts.
  • Customer Satisfaction (CSAT): A metric used to measure how satisfied customers are with their overall experience with a company or product.
  • Order Management System (OMS): Software that automates and streamlines order processing, inventory management, and fulfillment.
  • Cart Abandonment Rate: The percentage of shopping carts that are abandoned without completing a purchase.
  • API Rate Limiting: Imposing restrictions on the number of API requests a user or application can make within a specific timeframe.
  • Digital Product: A product that is delivered electronically, such as software, ebooks, or digital downloads.
  • Social Media Advertising: Promoting products or services through paid ads on social media platforms to reach a targeted audience.
  • AOV (Average Order Value): The average monetary value of orders placed by customers, calculated by dividing the total revenue by the number of orders.

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